Here are 4 tips to help you build a foundation and improve your interactions with real estate agents, as well as help you stand out from the competition.
1. Realize You Are On The Same Team
One of the ways a loan officer can work better with real estate agents is to approach them like you are both on the same team. You may be surprised at how many are eager to work with you! Real estate agents ultimately want to make their clients happy, and they will gladly push business your way if they know that you are there to help them do that.
2. Be Accountable
From your first interaction with a real estate agent, be clear about what you can or cannot accomplish. Set realistic expectations for everyone you are working with. You may work hard to get a certain result, but be unsuccessful. Whatever the outcome, remain clear with the real estate agent about what is going on and what you have control over.
3. Establish A System For Communication
One of the ways a loan officer can work better with real estate agents is to provide relief to the agents you are working with by keeping up regular communication. Just checking in once a week by email with an update on loan status can be helpful. Calling once a week is even better!
4. Use Social Media To Help Each Other
One of the best things both real estate agents and loan officers can do to communicate more effectively and grow their brands is to have a presence on social media. Today, millions of people are using social media to stay in contact with others in their industry. Social media is a great place to grow and nurture relationships with others in your field.
Improve Your Loan Volume Through Quality Relationships
In lending, just as it is in real estate, it is important to treat people as well as you can. Do what you say you are going to do. Avoid promising what you can’t deliver. Maintain communication. Be as helpful as you can. These qualities, like the tips above, will make you a trusted lender in the eyes of the best real estate agents in your area — which will only help increase your loan volume over time!
Written by Bill Gassett